Campaigns B / Senior Associate

Requirements of the role

The FCA regulates the conduct of 45,000 firms in the UK to ensure our financial markets are honest, fair and competitive. Follow this link to find out more About the FCA.

In the FCA Communications team we change opinions and behaviours to protect consumers and enable a thriving financial services market. It’s an exciting time, as we’re expanding our team and changing how we do things to deliver more engaging, insight-led, audience focused communications. If you want to be part of a supportive, high performing team, work across a wide range of issues and are ready to be challenged, curious and creative then come and join us.

The Campaigns team, which sits in the Communications Division, is responsible for designing and delivering targeted behaviour change campaigns, to support the FCAs objectives. We have a vacancy for a new post as a Senior Associate in the Campaigns team, focusing on communication and engagement with regulated firms and those considering authorisation.

What will you be doing?

• Collaborate with colleagues to analyse and determine the best approach for developing a comprehensive and reliable dataset of the firm’s population and utilise this dataset for effective communication strategies aimed at driving behaviour change within firms that we regulate and those considering authorisation.
• Develop and implement communication strategies that align with the firm’s FCA strategy, contributing to UK economic growth and enhancing regulatory effectiveness
• Ensure compliance with data handling regulations, including understanding the purpose of data processing and maintaining permissions in accordance with ICO and GDPR standards
• Apply expertise in database architecture to support effective data management, while leveraging experience in direct marketing to enhance engagement strategies
• Develop and implement integrated marketing and behaviour change campaigns, that align with our brand, with an emphasis on the use of direct marketing and engagement to educate and influence firms to adopt the principles of our regulatory policy. Campaigns may include advertising, direct marketing, PR, partnership activity, events, online and printed material
• Build effective working relationships with regulatory partners including the Money Advice Service, Financial Ombudsman Service and Financial Services Compensation Scheme and establish links with appropriate partners who can support our aims

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