UKRN/ Britain Thinks Literature Review on Identifying Vulnerable Consumers

UKRN have today published a literature review on identifying vulnerable consumers conducted by Britain Thinks.  We have also published an accompanying user guide that  provides a short, easy to digest set of tips for firms thinking about how they identify consumers in vulnerable circumstances, based on insights drawn from the literature review.

The findings from this review will be used to inform UKRN members and regulated firms what the existing research says about identification. The idea is that by facilitating better identification of consumers in vulnerable circumstances, all organisations in the sector can do a better job at meeting their needs.

UKRN have also commissioned research to explore vulnerable consumers’ attitudes towards the identification, collection and sharing of data relating to their vulnerability which we are looking to publish in the coming months.

Published: 17th September 2020